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愛爾西柚眼科 | 198視界里的美好發(fā)現(xiàn)

AIER See You Ophthalmology | A beautiful discovery in the 198 horizon

D&M店與面受邀為愛爾眼科醫(yī)院集團(tuán)股份有限公司打造的深圳愛爾西柚眼科，落成于深圳南山區(qū)TCL大廈。設(shè)計項目核心是顛覆以往傳統(tǒng)守舊的醫(yī)療設(shè)計，從品牌理念與視覺設(shè)計到品牌體驗空間的創(chuàng)建，打造國內(nèi)眼科醫(yī)療領(lǐng)域的高階服務(wù)體驗。

Watch, the art of time carving.When watch meet the moon, a showroom called "Time Travel walk on the Moon" is created.Having worked with the Chinese Lunar Exploration Project for many years, the Dailywin Watch Group has put the dreaming spirit of the astronauts in the square of its watch.

改變與連接，是未來眼科醫(yī)療的破局關(guān)鍵，在1200平方米的空間進(jìn)行多層級的品牌價值構(gòu)建和全維體驗，是其成為一個講述“發(fā)現(xiàn)更好的自己”的完美蛻變故事的全新場景領(lǐng)域，打造一個時下年輕人為之神往的“青春造夢場”。

Change and connection are the key to the future of ophthalmic medicine. Multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself", and create a "Youth dream field" that young people are fascinated by nowadays.

D&M為此確定了設(shè)計策略：“打造1200平方米的眼科醫(yī)療美學(xué)空間，開放式結(jié)構(gòu)連接多元與趣味，年輕人潮尚社區(qū)感性體驗包裹理性診療流程體驗內(nèi)核，收放之間盡顯愛爾西柚的品牌個性與氣質(zhì)”。

D&M determined the design strategy: "to create a 1200 square meters of ophthalmic medical aesthetic space, open structure connecting diversity and interest, the emotional experience of young people in the fashion community encapsulates the experience core of rational diagnosis and treatment process, display AIER See You brand personality and temperament between the extension".

“198鏡像”是前臺天花的藝術(shù)裝置，由國內(nèi)著名藝術(shù)家操刀，198片8K鏡面不銹鋼組合而成的穹頂，仰視中可見198個自身鏡像如繁星點綴天際，意蘊“發(fā)現(xiàn)更好的自己”的心理暗示，又如波光粼粼，激發(fā)驚嘆與想象力。

"198 Mirroring" is the art installation of the front desk ceiling,designed by famous domestic artists.Dome is composed of 198 8K stainless steel mirrors. Looking up, you can see 198 mirror images of themselves dotted the sky like stars, implying the psychological suggestion of "Finding a better self", and inspiring wonder and imagination like sparkling water.

創(chuàng)意鋼偶與藍(lán)球，仰俯間，“天地人”的哲學(xué)意境與即將的完美蛻變暗示呈現(xiàn)平衡且協(xié)調(diào)的空間語言體系。

Creative steel puppetry and blue ball, the philosophical conception of "Heaven, Earth and Human" and the imminent perfect transformation hint present a balanced and harmonious space language system.

半私密的星際穿梭門構(gòu)建，活力青春、粉萌浪漫、時尚格調(diào)總有一款合你心意，徜徉其中，或小憩，或咨詢，或娛樂，各取所愛，不一而足。

The semi-private interstellar travel gate is built with youthful, romantic and fashionable styles. There is always one that suits your mind. Wander in it, or take a rest, or consult, or entertain yourself.

原木色與高亮白撞色，有序分明的空間規(guī)則，自然愉悅與理智專業(yè)精準(zhǔn)鋪陳，簡約中的美好原來如此簡單。

Burlywood clashing with bright white color, orderly and clear space rules, natural pleasure and rational professional precise presentation. The beauty of simplicity turns out to be so simple.

大面積木色與不銹鋼弧形內(nèi)廓呈現(xiàn)出自然舒適與科技張力的平衡，時尚簡約的導(dǎo)視系統(tǒng)令人賞心悅目。

Large area wood color and stainless steel curved interior presents a balance of natural comfort and technological tension, stylish and simple guide system is pleasing to the eye.

手術(shù)觀摩區(qū)的長弧觀察窗口，讓室外的親朋好友可即時看到屈光手術(shù)的全過程，讓安全與放心看得見。

The long arc observation window in the surgical observation area allows friends and relatives outside to see the whole process of refractive surgery immediately, making it safe and assured to see.

一覽無遺的高透明內(nèi)外場，開放透明的設(shè)計思維不光是基于采光和釋放空間，更可感受愛爾西柚品牌的高度自信及高效安全的認(rèn)知表述。

Unobstructed high transparency inside and outside field，the open and transparent design thinking is not only based on lighting and space release, but also can feel the highly confident and efficient and safe cognitive expression of AIER See You brand.

半私密的太空艙休息區(qū)，充滿藝術(shù)情調(diào)，極簡的分隔弧意味著完美而嚴(yán)謹(jǐn)?shù)闹刃蚋校?/span>

The semi-private space capsule rest area is full of artistic atmosphere, and the minimalist arc of separation implies a perfect and rigorous sense of order.

色彩斑斕的護(hù)士站，洋溢著熱情與美好，極簡中的一抹亮色驚艷而又溫暖。

The colorful nurses' station is full of enthusiasm and beauty. A bright color in minimalism is stunning and warm.

全空間的圓弧形設(shè)計讓柔和更具親切感，天花如星空點綴，浩瀚而又美好。

The circular arc design of the whole space makes it soft and more intimate. The ceiling is like starry sky ornament, vast and beautiful.

D&M店與面構(gòu)建出“美（為美而變）、知（為知而信）、信（為信而行）”三大主核體驗區(qū)，洞悉消費者消費心理下的浸潤式的體驗流程。

D&M have built three main core experience areas of "Beauty (Change for beauty), Knowledge (Trust for knowledge), and Faith (Action for faith)", insight into the consumer's infiltrating experience process under the consumer psychology.

夜幕初沉，莊嚴(yán)下的靜謐，愛爾西柚。

There was a solemn silence in the early evening , AIER See You.

D&M店與面，秉承“讓零售創(chuàng)新更有趣有效”的設(shè)計理念，聚焦新零售領(lǐng)域的品牌升級以及空間創(chuàng)意體驗設(shè)計。我們致力于在零售創(chuàng)意領(lǐng)域為不同行業(yè)的前瞻性客戶，打造最頂級的零售空間創(chuàng)意體驗和品牌營銷推廣的視覺設(shè)計。

D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.

項目名稱：深圳愛爾西柚眼科門診部

項目業(yè)主：愛爾眼科醫(yī)院集團(tuán)

設(shè)計方：店與面（廣州）創(chuàng)意設(shè)計有限公司

主創(chuàng)設(shè)計：邱啟平

設(shè)計師團(tuán)隊：李東輝、劉偉燕、林濤

視覺設(shè)計：袁善銘、盛威、董蘭

甲方團(tuán)隊：李嘯、屈娟、陳淵

工程管理：周志勇、陳康林

公司網(wǎng)站：http://m.jhlpx.cn/

項目地址：中國深圳

完成時間：2022年2月

建筑面積：1200㎡

視覺&傳媒管理：李帆、葉澤鍵

攝影：吳鑒泉、吳非

撰文：袁善銘

Project name：Shenzhen Aier See You Ophthalmic Outpatient Department

Project owners：Aier Eye Hospital Group

Designer：D&M (Guangzhou) Creative Design Co., Ltd

Chief creative design：Jacky

Designer Team：Galen lee,Liu Weiyan,Lin Tao

Visual design：Yuan Shanming,Sheng Wei,Dong Lan

Party A team：Li Xiao,Qv Juan,Chen Yuan

Engineering management：Zhou Zhiyong,Chen Kanglin

Company website：http://m.jhlpx.cn/

Project address：Shenzhen,China

Completion time：February 2022

Building area：1200m2

Visual & Media management：Li Fan,Ye Zejian

Photographer：Vincent,Wu Fei

Written by：Yuan Shanming

店與面(廣州)創(chuàng)意設(shè)計有限公司聯(lián)系電話：400-991-6008 聯(lián)系郵箱：wedesign@vip.163.com